Hollistic Gestalter

Brand Concept and Communication Strategy Instead of Decoration and Mainstream

25 years of design experience have taught me: The best solutions emerge through thorough analysis, strategic thinking and good ideas, not through superficial trends.

I develop brand strategies for B2B companies, design corporate identities that last for years, and create applications and websites that equally fulfill user needs and business objectives. On one hand, I distill complex products and topics so they become understandable and tangible, on the other hand I enjoy developing complex design systems whenever necessary.

My classical training as a communication designer and collaboration with renowned agencies and my own clients have shaped my eye for quality and what matters. In times of AI, changing communication habits and the call for sustainability, solid expertise is more important than ever. Before I start, I ask: Why? For whom? With what goal? And what comes next? This analytical approach leads to well-considered solutions that work long-term, rather than just pleasing short-term.

My focus lies in strategic consulting and concept development – this is where the foundation for successful, responsible communication is laid.

Experience and Focus Areas

Tools

Freelance work

Agencies, design studios and cooperations (selection)

Clients

Comprehensive support for small and medium-sized companies in a wide range of industries (selection)

Other