Hollistic Gestalter

Brand conception and communication strategy instead of decoration and mainstream

25 years of design experience have shown me: The best solutions emerge through thorough analysis, strategic thinking and good ideas, not through superficial trends.

I develop brand strategies for B2B companies, design corporate identities that endure for years, and create applications and websites that equally fulfill user needs and business goals. On one hand, I condense complex products and topics so they become understandable and tangible; on the other hand, I love creating complex design systems whenever required.

My classical training as a communication designer and collaboration with renowned agencies and my own clients have shaped my eye for quality and what's essential. In times of AI, changing communication habits, and the call for sustainability, solid expertise becomes more important than ever. Before I design, I ask: Why? For whom? With what goal? And what comes after? This analytical approach leads to well-thought-out solutions that work long-term instead of merely pleasing briefly.

My focus lies on strategic consulting and concept development – where the groundwork is laid for successful, responsible communication.